Posts from: Market Insight

What It Means to Be "Boutique" (And Why We're Noteworthy)             When people hear “boutique real estate brokerage,” some might assume it means tiny or exclusive. Maybe even a little untouchable? We’re small (by design)…

A Case for Buying the House for the NeighborhoodOr, Why You Shouldn't Judge a Book by Its Vinyl Siding Last year, we bought a house in De Pere that many of our visitors have politely described as a "project.” It was outdated in a way that was almost impressive - part time…

I’ve always proudly shared the philosophy that your home should always be “market-ready” (rules for thee, not for me, right?). Neutrals only. Avoid bold paint choices. Don’t hang the hood of a Honda Prelude in your dining room. It may scare buyers away in five to…